Kick The KD: What’s in a Name?

Dan    Ask Dan     calgary, cooking, Kick The KD, learning, Mount Royal, University of Calgary

Well, apparently something quite substantial…

If you checked out the press release that we put up on the site yesterday, then you’ll know that the name of my cooking initiative has got to go. Yesterday morning, I was presented with a letter from a representative of Kraft Canada requesting the removal of the ‘KD‘ mark (which I was unaware was trademarked) from the program title, as well as all marketing materials (i.e. images) using the letters ‘KD‘. As my current legal team is comprised of google’s search engine, I will comply with their request by the suggested deadline of May 2nd, 2011. Speaking of google, I did search ‘KD logo’ prior to the program launch and got these image results. Just saying…

I do appreciate the fighting spirit of my KTKD-ers (can I still call them that?), and I am as let down as they are that a small, fifteen person cooking class can’t use a name with ‘KD’ in the title. Using a nickname like ‘KD’ (again, not knowing it was trademarked), for me, encompassed any semblance of mac ‘n’ cheese (is that trademarked?) coming out of a cardboard box. The idea of this program was never to say: ‘Stop eating that right now, or else!’, it is meant to give students exposure to hands-on cooking, where they can see different dishes and think: ‘Ok, that was surprisingly easy and just as convenient as making a bowl of mac ‘n’ cheese!’

So, now what? It’s time for a change…

We are looking for a new name. This initial run of the program ends this Thursday, but is returning in the fall with two sets of classes, which will be offered to both University of Calgary and Mount Royal University Students!

If you have a name suggestion, then myself and the Kick The ____ team want to hear it!

(I do generally err on the side of humour, so your suggestion has to make at least one of us smile!)

Post your program title idea(s) as a comment on this post, or…

you can email them to us directly at: kickthekd@dansgoodside.com

We’re really excited to hear what you’ll come up with! The new name will be announced at our KTKD graduation event being held in mid-May. Stay tuned for details on that!

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